What is cross-industry expansion?

It refers to a company expanding into a different industry, usually while maintaining some connections or synergy with its core business.

The focus is on growth by leveraging the company’s strengths and client base, even though it’s a new industry.

This is how it works…

Let’s say you have 1,000 clients who already know, like, and trust you.

You expand into another industry and offer your clients your new product or service.

Let’s say that 50 of them buy your new product or service every year.

And your profit from each sale is $3,000.

You just added $150,000 a year in profit using cross-industry expansion without adding a single new client.

If this got your attention, let me show you…

Two things make something easy to sell:

First of all, the consumer wants it and is going to buy it anyway. They don’t have to be talked into buying it.

Second, the consumer already knows, likes, and trusts the seller.

Who are the people who already know, like, and trust you and your business? Your clients, sphere of influence, business networks, and social media audiences.

When you expand into a new industry, pick something they are going to buy anyway.

Here at Mortgage Systems USA, we help non-mortgage businesses with cross-industry expansion into the 1.4 trillion dollar mortgage industry – with zero prior mortgage experience and without having to become a mortgage expert.

The program is called Mortgage Facilitator and one reason it works so well is because people need mortgages year-round, whether we're in a booming economy or a slumping economy.

When your clients go through a divorce, lose a family member, run up credit card debt, advance in their career, get married, welcome a little one to the family, invest in rental property, retire or downsize – they apply for a mortgage, home equity loan, or reverse mortgage.

You never run out of new sales because these types of life events are always happening and it guarantees you a steady stream of mortgage commission checks. 

And it’s super easy to let your clients know about your new offering because they read your emails and return your calls. They’re happy to hear from you and they trust you so they really listen to what you have to say.

It’s easy to have a conversation with them about mortgages and it doesn’t feel much like “selling” at all because your clients feel appreciated, protected, and guided instead of being hounded, pressured, and “sold.”

There’s virtually no downside risk because your client base and networks are already applying for and getting mortgages, home equity loans, and reverse mortgages.​

I can’t think of anything easier than letting someone else do all of the work to fulfill your client’s order, for free.

When you expand into a new industry, pick something that’s fulfilled by a third party, they take on the risks, and do the work for free or pass their costs to your clients, not you.

One of the things I love most about our Mortgage Facilitator program is that third parties do 95% of the work for our clients, at no cost to them. The third parties take on all of the risks and third party fees are paid for by the loan applicant.

Here’s how it works -

The processor requests the necessary documents from the applicant and provides them to the mortgage lender. Their fee is paid by the applicant through closing.

The appraiser, who is assigned by the lender, inspects and appraises the real estate. Their fee is paid by the applicant in advance by credit card.

The title company certifies that the title is clear and marketable. Their fees are paid by the applicant through closing.

The closing agent handles earnest money and arranges for the final loan documents to be signed and notarized. Their fees are paid by the applicant through closing.

The lender underwrites the loan, issues loan documents, funds the loan, and sells it to Wall Street. Their fees are paid by the applicant through closing.

It’s easy to expand into a new industry when someone else fulfills new orders so you can focus on other things.​

Would you rather deposit a $100 check or a $10,000 check? Silly question, right?

Just expand into a new industry with big ticket items or big commissions - instead of little ones - and you’ll start depositing big checks.

Another thing I love about our Mortgage Facilitator program is that mortgage commissions are up to 2.75% of the loan amount, sometimes more.

If you’re in an area like Macon, Georgia where my mortgage company is located, your average loan amount might be $250,000 so that’s $6,875 in mortgage commission for one closing.

If you’re in an area like Irvine, California where Brian, my partner here at Mortgage Systems USA, has a mortgage company, your average loan amount might be $750,000 so that's $20,625 in mortgage commission for one closing.

The home values in the areas you serve play a major part in the commission checks you receive, but no matter where you are, the commissions are BIG.

What good are big commission checks if your costs are sky high? You’ll end up with scraps left over for you, the business owner.

When expanding into a new industry, take a look at five types of expenses:​

When you expand into an industry with big commissions and big profit margins, you can turn a profit with just a few transactions. The rest is gravy.

Our Mortgage Facilitator program gets qualified business owners into the 1.4 trillion dollar mortgage industry for as little as $6,997.

And the costs to run the program are low.

You don’t need a new, separate location because you can use a section of your existing retail, commercial, or home office.

You won’t need to hire any new employees because the lender, processor, title company, and closing agent do the heavy lifting for you, for free.

You won’t need a big advertising budget because you’re reaching out to your client base and networks by email, calls, texts, and social media.

In many areas, you can turn a profit with 1 or 2 transactions so there’s basically no risk.​

Mortgage Systems USA offers non-mortgage business owners a complete, turnkey profit center in the $1.4 trillion mortgage industry.

We call it the Mortgage Facilitator and for many businesses – such as insurance brokers, divorce and probate attorneys, trust and estate planners, tax professionals, financial planners, real estate brokers and agents – this is the ideal cross-industry expansion.

​If this looks interesting to you, click the button below to learn more.