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Why Not Offer What Your Clients Are Going To Buy Anyway?
Thursday, November 21, 2024
Michael Smith
For business owners, the path to more income doesn't always require reinventing the wheel.
Sometimes it's as simple as offering your clients something they're already planning to buy.
Here's why that approach is not only easier but also far more effective than trying to sell them products or services you already have (but they do not want or need) or trying to sell strangers the products or services you already have.
An Overlooked Opportunity For Easy Sales
Most business owners think they only have 2 options when it comes to generating more income:
#1. Sell their clients the other products or services they offer from their core industry.
#2. Sell strangers the products or services they offer from their core industry.
But if you've already established a decent-sized list of clients, you have a third option - and not only could this option be more profitable than the other two, it could be much, much easier to sell.
#3. Sell your clients something outside of your core industry that they are going to buy anyway.
Why People Love To Buy (But hate to be sold)
If you've been in business or sales long enough, you've probably heard this saying:
"People like to buy but they don't like to be sold."
But what does that really mean?
It means people enjoy making their own decisions to buy something they want or need.
They resist feeling pressured or pushed into a decision.
They prefer an experience where they're guided and educated, where they feel they can trust the salesperson.
This principle is why our program works so well for business owners like you.
A proven strategy for businesses, big and small
When you step outside of your core industry and offer your clients something else, it's called cross-industry expansion.
Companies big and small do it all the time.
Here are a few examples:
- Apple: Expanding from computers to handheld devices
- Nordstrom: Expanding into coffee shops inside their stores
- Transportation Company: Expanding into logistics services
- Fitness Center: Expanding into chiropractic care
- Insurance Agency: Expanding into mortgages, home equity loans, and reverse mortgages
- Auto Body Repair: Expanding into rental cars
- Disney: Expanding into theme parks, cruise lines, and streaming services
- Walgreens: Expanding from pharmacies into health clinics
- Home Depot: Expanding into installation services
- Target: Expanding into groceries
If you have a large database of clients, cross-industry expansion instantly gives you something new to offer them.
5 Reasons Why This is easy For You & Your Staff to sell
Here at Mortgage Systems USA, we have a program that generates extra income for non-mortgage business owners by offering mortgages, home equity loans, and reverse mortgages to their client base.
Zero mortgage experience is needed and you don't have to become a mortgage expert.
Here are 5 reasons why our program is so powerful and why it's easy for you to sell to your clients:
- They are going to apply for a mortgage somewhere anyway. You don't have to talk them into it.
- They are looking for someone they can trust with their mortgage. They already know, like, and trust you.
- You already have a direct line to their attention. You have all of their contact information and they pay attention to your emails and texts, pick up the phone when you call, and return your voicemails.
- The marketing messages we hand you are simple and powerful. A confused mind does not buy. That's why the marketing plan we give you is simple and direct, with a clear call to action that generates "pre-sold" inquiries from your clients.
- You're in front of them before they have a need. They'll know you offer mortgages before they are ready to apply. This will often preempt them from shopping other mortgage options.
In fact, it doesn't feel much like "selling" at all because your clients feel appreciated, protected, and guided instead of being hounded, pressured, and "sold."
Not only easy... Large Commission checks
Your average commission on a mortgage will vary based on the loan amounts in the areas you serve.
My mortgage company is in Macon, Georgia and my average loan amount is around $250,000. My average commission check is about $5,700.
My business partner Brian has a mortgage company in Irvine, California. His average loan amount is around $750,000 and his average commission check is about $16,500.
No matter where you're located, the commission checks are large.
How it works
Let's say you have 1,000 clients who already know, like, and trust you.
You join our program and start offering mortgages to your clients.
Let's say that 50 of them get a mortgage from you every year.
And your profit from each is $3,000.
You just added $150,000 a year in profit - without adding a single new client.
Even if you only did 10 of them a year, that's an extra $30,000 a year for you.
Want to learn about making killer money by offering mortgages, home equity loans, and reverse mortgages to your clients?
Mortgage Systems USA offers non-mortgage business owners a complete, turnkey profit center in the $1.4 trillion mortgage industry.
We call it the Mortgage Facilitator and for many businesses – such as insurance brokers, divorce and probate attorneys, trust and estate planners, tax professionals, financial planners, real estate brokers and agents – this is the ideal cross-industry expansion.
If this looks interesting to you, click the button below to learn more.
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This is not legal or tax advice. Consult your attorney about legal matters. Consult your tax professional about tax deductions. Consult state licensing authorities about licensing matters. Earnings and income statements are estimates based on our experience. There is no guarantee you will achieve similar results. Any earnings or financial benefits can vary based on your individual circumstances, skills, and the specific actions you take. You should always conduct your own due diligence before making any financial decision.
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