Adding more clients oftentimes requires expensive, unpredictable sales and marketing efforts.

And let’s say you’re in an industry such as insurance – it’s hard to increase your average sale price (and average profit) for a homeowners policy.

And, sticking with insurance as the example, you can’t increase the frequency because the homeowner only needs an annual policy once a year.

Sure, you can sell add-ons such as mortgage life insurance or get your homeowner policy clients to switch their auto insurance over to you.

But what if you’ve sold your clients all that you have to offer? Or your clients don’t want the other products or services you have left to sell?

That’s where cross-industry expansion can help a business breakthrough revenue and profit barriers to experience explosive growth.

​And for you, the business owner, this can mean doubling or tripling your income without adding a single new client.​

Cross-industry expansion refers to a company expanding into a different industry, but it usually maintains some connection or synergy with its core business.

​The focus is on growth by leveraging the company’s existing strengths and client base, even though it’s a new industry. Here are some examples:​

If you have a large database of clients, cross-industry expansion instantly gives you something new to offer them.

Every business owner knows it’s easier (and cheaper) to sell to clients instead of strangers – and the data proves it too.

Let's say you have 1,000 clients who already know, like, and trust you.

You expand into a different industry and offer your clients your new product or service. 

Let's say that 50 of them buy your new product or service every year.

And your profit from each sale is $3,000.

You just added $150,000 a year in profit using cross-industry expansion without adding a single new client.

Choose the right new industry and you can make a fortune without selling to strangers because your clients and sphere of influence were going to buy it from someone anyway. Why wouldn’t they give you – someone they already know, like, and trust – a shot?​

If you choose the right new industry, the new sales give you money on top of what you’re already making because it doesn't take away from the money your clients are spending with you now.

Choose the wrong new industry and you’ll be cannibalizing your own profits. One eats the other.

​​Think about it: If your client base only needs the new product or the old product but not both – or if your clients can only afford the new product or the old product but not both – you’re in trouble. You’ll be stealing from yourself, watching sales go down on one side while they go up on the other.

With the right new industry, you can break even or turn a profit with the first one or two transactions. This relieves a lot of stress for you as the business owner and makes it risk free.

​Pick the wrong industry and you’ll never be able to close enough sales to turn a profit or cover your out of pocket expenses.

The reason I point that out is because without a proven way to generate cheap or free inbound leads from your client base, you’ll have to experiment with costly ads and marketing in order to sell your new product or service. And it'll be more difficult and costly to convert strangers into sales.

For example, here at Mortgage Systems USA we offer a program called the Mortgage Facilitator that helps non-mortgage business owners to originate mortgage loans from their client base.

It includes a complete, turnkey marketing system that generates inbound calls, texts and emails from their clients, sphere of influence, business networks, and social media audiences.

But even with a proven system to generate inbound leads, you’ll have to do more than that to get paid. You’ll also need to convert the leads into sales.

​The sales system that's included with the Mortgage Facilitator program walks the business owner and staff through example conversations that turn leads into loan applications and funded loans – without seeming fake or salesy – and with zero prior mortgage experience.

You don’t want to jump into a new industry and deliver poor results. That will destroy your reputation with your clients and within your community. Whatever new product or service you choose to offer should have safeguards in place to prevent you from screwing up.

At Mortgage Systems USA, our Mortgage Facilitator program gives business owners and their staff simple operational systems to deliver a flawless, 5-star borrowing experience every time – without having to become a mortgage expert.

​The business owner and staff are seen as heroes worth raving about instead of a bunch of clowns. Your clients become raving fans, walking around like billboards and bringing you business.​

Mortgage Systems USA offers non-mortgage business owners a complete, turnkey profit center in the $1.4 trillion mortgage industry.

We call it the Mortgage Facilitator and for many businesses – such as insurance brokers, divorce and probate attorneys, trust and estate planners, tax professionals, financial planners, real estate brokers and agents – this is the ideal cross-industry expansion.

If this looks interesting to you, click the button below to learn more.